Adapting to Change: Life & Annuity Carriers Embrace AI to Drive Sales Excellence

At the Insuretech Conference, it was clear that Life & Annuity carriers are on the brink of a significant transformation. Conversations with industry leaders and innovators highlighted a shift towards integrating AI to streamline operations and drive sales growth. The sector has long been challenged by complex products, detailed customer requirements, and a slow-moving sales cycle. But AI is beginning to simplify these processes, allowing carriers to be more agile and responsive.

One company that stood out to me in the performance enablement space is Hive Perform. Their trusted AI-driven solution provides Life & Annuity carriers with real-time coaching and actionable insights, ensuring sales teams have the tools they need to exceed client expectations. Hive Perform’s unique approach empowers teams to engage more effectively with clients, leveraging data-backed recommendations that streamline sales cycles and enhance customer satisfaction.

Another key theme at the conference was data integration. Life & Annuity carriers have access to a vast amount of data, but the challenge has always been in effectively using it. AI tools now allow carriers to make sense of this data, identifying patterns and trends that would otherwise be overlooked. For instance, AI models can flag high-risk cases, assist underwriters by pre-populating forms, and even suggest the best communication channels for different client segments.

For carriers in this sector, the message from Insuretech was clear: those who embrace AI will find themselves ahead of the curve, able to offer faster, more accurate, and personalized services that clients today expect. Hive Perform is well-positioned to support these efforts, helping Life & Annuity carriers adapt and thrive in a dynamic market where AI is reshaping sales excellence.